As entrepreneurs, our time and energy are among our most valuable resources. The demands of running a business can leave us feeling stretched thin. During August’s Third Thursday—our gathering of Black entrepreneurs, leaders, and professionals—we explored how to protect our time and energy. This conversation led us to draw powerful parallels with the natural world, particularly trees. Here are five lessons we can learn from trees that can help us thrive in our entrepreneurial journey.
1. We Are All Interconnected
Just as trees in a forest are connected through their roots, sharing nutrients and support, our businesses are part of a larger ecosystem. We are connected to our customers, teams, partners, and communities. Recognizing this interconnectedness reminds us that the relationships we cultivate are vital to our success. Investing time and energy into building strong networks and collaborations can amplify our impact and support the growth of our businesses.
This idea of interconnectedness is deeply embedded in Denkyem’s logo. The two-headed crocodile symbolizes the strength of unity. It illustrates the idea that if we fight over food, we starve because the crocodiles share the same stomach. Denkyem believes in collaboration over competition. We understand that by working together, we all eat. Unity and collaboration enable us to build stronger, more resilient businesses.
2. Learn to Prune What You Don’t Need
Trees shed what no longer serves them—whether it’s leaves, branches, or fruit—to focus their energy on growth. As entrepreneurs, we must adopt a similar approach. This might mean streamlining operations, letting go of unproductive practices, or even turning down opportunities that don’t align with our goals. By pruning away the non-essential, we can channel our time and energy into the aspects of our business that drive our vision for growth.
On a personal level, pruning involves setting boundaries and learning to say no to opportunities or commitments you don’t currently have the capacity for. It’s about ensuring that your time and energy are spent on activities that truly drive your business forward while also keeping you well. Jeneva Burton, trauma-informed business strategist and Third Thursday attendee, recommended the book Set Boundaries Find Peace – A Guide to Reclaiming Yourself by Nedra Glover Tawwab as a resource if you’re wondering how to begin establishing your boundaries. By focusing on what truly matters and letting go of what doesn’t, you create space for innovation and new opportunities while caring for your well-being.
3. Recognize When You Are Missing Key Nutrients
Jeneva also reminded us that sometimes a drop in energy can indicate that you need a snack or rest. Just as trees need sunlight, water, and nutrients to thrive, entrepreneurs need to nourish themselves physically, mentally, and emotionally. It’s easy to get caught up in the work and neglect self-care, but our businesses suffer when we don’t take care of ourselves. Whether it’s taking time for rest, engaging in continuous learning, or finding inspiration outside of work, it’s crucial to recognize when we’re missing key nutrients and prioritize our well-being.
4. Know How Much Storm You Can Weather
Trees are resilient, but they also know their limits. They bend with the wind to avoid breaking. As entrepreneurs, we face constant challenges. While Black entrepreneurs are often applauded for their resilience, it’s important to recognize when to take a step back and recharge. Understanding our limits helps protect our mental and emotional well-being, enabling us to lead our businesses with clarity and purpose.
Denkyem’s founder and CEO, Dion Cook, often reminded us of a powerful Nigerian proverb: “The wind does not ask which tree has fragile roots.” Strong or calm, the wind will blow. The wind can snap, uproot, and damage a tree. However, it can also strengthen roots, spread pollen, and fortify barks. This proverb reminds us that challenges will come regardless of our preparedness. How we respond—by either breaking under pressure or growing stronger—depends on the foundation we’ve built. In the fast-paced world of entrepreneurship, knowing how much storm you can weather—and when to pause and reinforce your roots—is essential to sustaining long-term success.
5. Recognize the Season You Are In
Trees go through seasons of growth, rest, and renewal. Attendee Ezra Davis of Legate Business Foundation reminded us that no season is bad. We need those moments where we’re pruning or growing stronger from the wind. Recognizing the season you’re in allows you to adjust your pace and focus. It’s okay to slow down during a season of rest, just as it’s important to harness your energy during a season of growth. Understanding and moving with intention in these cycles is key to sustaining your business and your personal well-being over the long term.
Just as trees grow stronger through their interconnected roots, we too can thrive by building a supportive community. We invite you to join us at our next Third Thursday gathering. This is your opportunity to connect with like-minded individuals, share insights, and contribute to a “third place” where every voice is valued. Together, we can cultivate a thriving business community that uplifts and empowers us all. We look forward to seeing you there! Click HERE for details and to register.